Origins I Design Concept I Brand Philosophy

Origin is the point at which something comes into existence. The point or place where something begins arises or is derived.

In mathematics, the origin of the Euclidean space has been a turning point. It is denoted by the letter O, used as a fixed position of reference for the geometry of the surrounding space.

In physical issues, the choice of origin is often arbitrary, meaning any choice of origin will ultimately give the same answer.

As our brand philosophy, we interpreted the resumption of origin of lost or given up matters by evolving back in time and multiplicity.

Our world has reached a peak, aiming to go back to the origin of thought, of beauty, minimizing and simplifying. Giving value to the abrasion of details, back to basic forms.

Seven is the number of completeness and perfection, physically and spiritually. It derives much of its meaning from being tied directly to a higher power’s creation of all things. There are VII oceans, VII continents, VII layers of skin, the rainbow has VII colors, the sound has VII notes, there are VII directions, there are VII celestial objects in the solar system, visible to the naked eye - the Sun, Moon, Mars, Mercury, Jupiter, Venus, Saturn.

VII appears frequently throughout history and within the modern world. Arguably and from our artistic perspective, it is the seeker, thinker, searcher of truths. VII does not take anything at face value. It is a trial to understand the underlying hidden. VII knows that nothing is exactly as it seems, the reality is hidden behind illusions.

We chose number seven to represent our limited edition pieces. A repetition of seven times.